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Strategic Forecasting
Strategic Forecasting
OM BLOG
Core Values as the Basis for the Company's Reputation and Brand Equity Builder
Business and Marketing Strategy connectivity is how a company can embody its values in the customer experiences. Oksana asked the members...
May 7, 20241 min read
Why is Social Media a Cornerstone of B2G Marketing Success?
Forbes features Oksana's POV on B2G marketing, which discusses the importance of a comprehensive understanding of regulations and...
May 7, 20241 min read
Executive Leadership: The Guardians of Company Reputation
Executive advocacy by C-suite leaders enhances a company's reputation by humanizing its leadership and actively engaging with...
May 3, 20241 min read
Actionable Digital Presence facilitates Digital Transformation
In response to the digital transformation in marketing, agencies are investing in advanced analytics, integrating media channels, and...
May 3, 20241 min read
Today Our Priorities Should Evolve ‒ Exclusive Interview With Oksana Matviichuk
Oksana Matviichuk has spent over 15 years as a marketing strategy executive at top global advertising agencies, with the last six years...
Mar 12, 20241 min read
16 Simple Website Changes That Help A Brand Stand Out To Consumers
With the rise of online shopping, having a well-designed website is critical for brands. A website serves as a virtual storefront,...
Mar 12, 20241 min read
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